Ron Arden's Reviews > Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Inbound Marketing by Brian Halligan
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Jul 26, 11


You need to get this book. It's terrific. It's filled with practical advice, checklists at the end of every chapter and a great program to implement inbound marketing for anyone in business. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, have taken their business ideas and experiences and turned them into a great how-to guide. If you follow HubSpot as a company, you can see they live what they recommend.

I love the last chapter "Tips from the Trenches for Startups". It has 26 things that you can do when starting a business in the web 2.0 world. This is also great advice for an existing company; some items may not apply, but they are a great read anyway.

I highly recommend this to anyone in business today or who is thinking of starting a business. The world has changed and you need to adapt. The old ways of interruption marketing don't work. These things are not hard to do, but will take effort and a change in thinking.
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