Erin's review
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Erin's review
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Erin's review
rating:
Overall, a great, quick read. (It took me about 4 days.) Ariely's voice was a bit annoying - his writing feels contrived and unnatural in his summaries at the end of many of the chapters. Also, I continually returned to the question of what Ariely's definition of rationality is - for such a prevalent concept in the book to go undefined felt like a huge gaffe.
That said, the experiments were very entertaining, and he raises a number of issues worth contemplating. Just the fact that someone is out there loudly and empirically questioning neoclassical economic theory is commendable.
That said, the experiments were very entertaining, and he raises a number of issues worth contemplating. Just the fact that someone is out there loudly and empirically questioning neoclassical economic theory is commendable.
