Colin Kemmis's Reviews > Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Green to Gold by Daniel C. Esty
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Jul 24, 11


Very interesting depiction showing how you can save money and be green in business. I wish more companies would pay attention to this book/movement. A few new ideas for me - looking at the sustainability of the supply chain, and using the green qualities of a product as the '3rd button' to push with marketing. Good read.
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