Even though Jarvis covers very little terrain that I'm not quite familiar with, I experienced serial "aha" moments throughout the entire book, little jolts of pleasure at how well he marshalls an argument, how well he writes, how prescient his "rules" of the Google age have proven to be in the years since he wrote the book. He has elevated the business practices of Google and other web-centric companies into ethical and philosophical principals that drive his eponymous title, and then turns it back on the reader and the institutions that we all depend upon. Quite deft. This is one book that is probably BEST consumed in e-book format, given how many examples are provided, no doubt with links (the central organizing principal of the network and, arguably, of this book). I may be forced to e-buy.