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Copy/paste the text below into your blog. <a href="http://www.goodreads.com/book/show/4898.Blue_Ocean_Strategy_How_to_Create_Uncontested_Market_Space_and_Make_Competition_Irrelevant?utm_medium=api&amp;utm_source=blog_review" style="float: left; padding-right: 20px"><img alt="Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" border="0" src="http://s3.amazonaws.com/photo.goodreads.com/books/1165481951m/4898.jpg" /></a> <a href="http://www.goodreads.com/book/show/4898.Blue_Ocean_Strategy_How_to_Create_Uncontested_Market_Space_and_Make_Competition_Irrelevant?utm_medium=api&utm_source=blog_review">Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant</a> by <a href="http://www.goodreads.com/author/show/3343.W_Chan_Kim">W. Chan Kim</a><br/><br/> <a href="http://www.goodreads.com/review/show/1870547?utm_medium=api&utm_source=blog_review"><h3>My review</h3></a> rating: 2 of 5 stars<br/>Intriguing book, but it seems a bit more descriptive than prescriptive, which would be OK, but the book is titled "How to...". A great summary of the key principles can be found at Tom Peter's blog where he discusses blue ocean strategy and Texas Tech football: <a target="_blank" href="http://www.tompeters.com/blogs/main/008408.php">http://www.tompeters.com/blogs...</a>. <br/><br/><a href="http://www.goodreads.com/review/list/119900?utm_medium=api&utm_source=blog_review">View all my reviews.</a>