Tamara's Reviews > Marketing To The Social Web: How Digital Customer Communities Build Your Business

Marketing To The Social Web by Larry Weber
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's review
Mar 25, 08

bookshelves: work, web, non-fiction
Read in March, 2008

Though I read more of this than I expected, there weren't a lot of examples of what the "little guys" can do. Most examples were of large corporate businesses. The two things I got from this book:

The overwhelming sense that it will get increasingly more difficult to gain the attention of an audience on the web, especially as a small company.

The phrase "WORD OF MOUSE." What a great phrase to depict current trends!

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message 1: by Becky (new)

Becky Oh, I love that phrase! "Word of mouse"! Will have to start using that...

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