Another fascinating read from one of the most prolific entrepreneurs of our time. Branson does a great job of highlighting the social responsibility of business people. While he is a notorious self-promoter that has arguably created a brand identity based on his own personal marketing genius, his latest work gives readers a unique perspective on what drives the man and how he has created a multibillion dollar brand.

I think this is a must-read for any entrepreneur who wants who is either starting out or has already created a multi-million dollar brand. His guiding principles are poignant and captivating.

Beware, the book does have its fair share of typos, so don't let them overshadow the message.

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