This book is a gloss-over of concepts that have been covered much more effectively in other books. It offers no concrete evidence or metrics to prove the success of culture-building programs or the effects on a companies bottom line. (Although the book does try to vaguely describe large companies in such-and-such industry who realized a 2000% increase in profits just 5 minutes after their hoopla team met for the first time, and other such unfounded claims. Like many of these quick-read leadership books, the author attempts to interweave her theories with a story about "real people". But, the dialog between the one-dimensional characters is about as realistic and compelling as the side of a cereal box. The description of how one character at her steak, and the accompanying side dishes, was the most engaging and memorable part of the story.

If you really want to inspire culture change at your business, don't count on this book as being the catalyst.