Sway was a quick read filled with lots if sociological studies, which I always find interesting, and yet when I closed the book I felt like I hadn't gotten a thing out of it. The main studies I remember is the 'dissenters voice in a group" and the "subway musician/art in the dumpster" scenarios. But there wasn't a lot of practical application...for instance, I was interested in the job interview section. But it told me what questions not to ask, gave me a vague idea of what questions might be better, but didn't back up how the results of hiring worked out after using 'better' questions. I liked what I read until I finished and realized the lesson was 'recognize and avoid irrational behavior' but some of the examples were so specific that it was hard to extrapolate into daily decision making, and some didn't explain how best to avoid ingrained behaviors. Plus I always question study results...one is backed by brain scans, one by observation, one by interviewing subjects...and anything being studied becomes tainted by the fact of the study, which they even refer to in a study about military trainees (the trainees appear to have altered their actions while being ignorant of the study their behavior was still affected by it)? i read very little nonfiction, as it has to entertain me as well as giving me info, but this one was a bit too easy to read. I didn't come away feeling much better informed or armed against irrational behavior