Suzanne LaVenture's Reviews > Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Brains on Fire by Robbin Phillips
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Jul 17, 2011

liked it
Read from July 03 to 13, 2011

I was asked to read this for an upcoming conference. In the beginning I was afraid it would be awful because it seemed directed to Sales & Marketing types. However, it was fairly interesting and I'm interested to see how we'll apply it to what we do. I'm all for igniting a movement!
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