This book was a disappointment, unless you were looking for confirmation that most executives take credit for any ideas that occured to anyone in the company while on their watch. It also confirms that, like most folks, professionals in the tv industry can be incredibly petty. The whinings of Ebersol and Gaudelli about how ESPN screwed up by not choosing Madden, Micheals and Gaudelli clearly means they haven't figured out that none of us watch a football game to listen to specific announcers or marvel at the magic in the truck. Eagles - Cowboys will always draw a big number, even if you put interns in the booth. Anyway, I was mostly struck that Shales and Miller obviously put so little effort into this work. Grab some interviews with employees of a company that could see this book as a 700 page advertisement, talk to some former employees and competitors who want to grind the ax, and presto, a long, disorganized mess with little or no information that you could not have gotten from Deadspin and the company's corporate history page. DO NOT BUY THIS BOOK,unless you have a table with one leg four inches shorter than the rest. Also, the next time shales rips into a product in his column, recall the level of quality work put in on this "oral history".