Joe.bell's Reviews > The Filter Bubble: What the Internet is Hiding From You

The Filter Bubble by Eli Pariser
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's review
Jun 27, 2011

really liked it
Read from June 21 to 27, 2011

Eli Pariser has two or maybe three books here. One is a call to pay attention to what is happening in the internet community that people are spending more and more time in. He points out the personalization and filtering algorithmic management of what you see on the internet is a sort of soft brain wash. Maybe it is only a brain spritz, not a full wash yet, but he does explain lots of the behavior that is leading the social media to be sort of a dilusional mind walk. The second book he has is an interesting set of experiments and discussions about what the effects of various dilusional experiences and mind control experiments have on mass reasoning. He is reasonably alarmed at some of the bad effects on our thinking skills and social development as the results of participating in these experiences and experiments. He sounds like he is on the way to being alarmed, but not really quite there yet. And of course he sort of skips over the complete loss of reasonable thinking that television has already had on the sheep that consume that media. Some of his reported experiments are really intersting, so this second part of the book is worth the read if you are at all curious about what cognitive science has learned over the last 15 or 20 years. The third part of the book is a future vision a la William Gibson, and it interesting, but too far away from any direct utility to be a warning or much more than a curiosity. The writing was intelligent and clear, so it is not confusing to read all the technical discussion, though he doesn't actually advise you on what sort of steps you could or should take, and what to expect after taking those steps.
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