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Todd's Reviews > The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
by George Lakoff
by George Lakoff
I really enjoyed the neurolinguistic elements of this book and the political bits were insightful, though often unsubstantiated and sometimes unfounded. Nonetheless, I'll probably re-read this at least once to learn the language and concepts of neurolinguistics more deeply. I agree that framing concepts and reinforcing key associated ideas is a powerfully persuasive technique – maybe something we can use to change the world for the better.
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