Amanda's Reviews > Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward by Howard Schultz
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's review
Jun 13, 2011

it was amazing
bookshelves: currently-reading

I bought this book, then also downloaded the audiobook. I have been listening to it on my commute to/from work each day for a week now and am just over half way through. It's amazing to read/hear about what decisions Howard Schultz was making to "turn Starbucks around" when they started declining, unrelated to the downturn in the economy; but then was starting to become a victim of the economy merely on circumstance.

While I am a Starbucks advocate, it was interesting to see what was going on with the company from my perspective (the consumer), but then to hear the insider version of what was going on at the same time. Fascinating!

Plus, being an entrepreneur myself, it's quite thought provoking to see if some of the strategies they utilized to get up and running and/or turn themselves around and how that would/could apply to my business!

Still have 5 hours to go in the book, and can't wait to "turn the page"!
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06/13/2011 page 250

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