Blog on Books's Reviews > How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business
How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business
by Jamie Turner, Reshma Shah
by Jamie Turner, Reshma Shah
“How to Make Money from Social Media” (Jamie Turner and Dr. Reshma Shah) adds little to the discussion of the material already in the market about this field. Its tone is much more genteel than other books on the subject and while it covers all the bases, some of its information is already a bit out of date. Moreover, it is not so laser-targeted on making money as its title suggests. While it does have a handy Quick Start Guide to social media, it wastes time on outmoded sites like Friendster, Hi5, and Classmates.com which are of almost zero help to marketers. Even Turner’s Facebook page for his 60 Second Marketer program is packing a mere 301 fans (his YouTube subscriber list is even shorter) while Shah’s Inflexion Point Marketing Group has all of four followers on LinkedIn. This, of course, begs the question, are these really the kind of people you want to be taking social media advice from? In fact, every indication is that these people are not successful social marketers in the slightest but are rather marketing carpetbaggers, jumping on a trend without actually being game-changers in the field in their own right. In short, Guy Kawasaki has nothing to worry about.
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