AK's review
Cradle to Cradle: Remaking the Way We Make Things
by William McDonough, Michael Braungart
AK's review
Cradle to Cradle: Remaking the Way We Make Things by William McDonough, Michael Braungart
AK's review
rating:
bookshelves:
world-and-mind-changers,
year-o-readingness
recommended for: industrialists, architects, engineers, chemists, environmentalists
cradle to cradle calls for a paradigm shift away from making industry "less bad" for the environment and toward thinking about how businesses can design facilities and create products that do active good for employees, customers and the earth. rather than a cradle-to-grave mentality in which a consumer buys something, uses it for a time and then disposes of it, a cradle-to-cradle approach in which all components of consumer goods are designed to become raw material for some other product or process. eliminating the idea of "waste" and thinking of everything as food or fuel for something else. just like the ecosystem before industry.
the book itself is awfully heavy for a paperback, but, as the first chapter tells you, it isn't paper at all ... it's plastic, waterproof, and able to be recycled into another book of exactly the same quality without the use of harmful chemicals to bleach its pages. did you know that some people develop allergies to newspaper? the rou...more
the book itself is awfully heavy for a paperback, but, as the first chapter tells you, it isn't paper at all ... it's plastic, waterproof, and able to be recycled into another book of exactly the same quality without the use of harmful chemicals to bleach its pages. did you know that some people develop allergies to newspaper? the rou...more
