The Thank you Economy starts off very slow and fragmented and at first its hard to figure out what the core message of the book is. But after the first section things really start to pick up.

Some things to remember are (paraphrased):
Be grateful for each and every one of your customers
Create conversations around your brand
Be willing to innovate with new marketing tools and social media.
Go where the audience is and don't wait for them to come to you.
Go out of your ware to ensure 110% customer satisfaction.

The book is highly focused on corporate brand building. It was really good to hear Gary talk about social media practices and how to market properly using social media.