Agus Jakarta's Reviews > Marketing in Venus

Marketing in Venus by Hermawan Kartajaya
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's review
Jun 24, 2011

really liked it
bookshelves: business_marketing
Read on June 09, 2011

I have bought this book long time ago around 2007 and just had the time to finish reading it now.
I am trully amazed that although this book actually published around 2003 but Hermawan and his team already can predict that the way of people think and act will surely changed in the future.
In this book, Hermawan already predict for example that man will mostly be wo-men in the future where they will be more sensitive and more open about what they need and what they want.
In that year 2003, I recalled we didn't have many products especially for man but nowadays there are many products specifically designed and targeted for man.
Well it is just like this book said the earth are surelly but sure is becoming a Venus.

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Reading Progress

06/13/2011 page 71 "Part 2 - VALUE CREATING STRATEGY"
06/15/2011 page 135 "Part 2 - VALUE CREATING STRATEGY"
06/19/2011 page 204 "Part 3 - TACTIC"

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