Steve's Reviews > In the Plex: How Google Thinks, Works, and Shapes Our Lives

In the Plex by Steven Levy

by
Nophoto-m-50x66
's review
Jun 09, 11

Read from May 24 to June 08, 2011

Here's a rare, all-access pass to see how Google operates. Steven Levy takes his readers inside Google HQ in Mountain View, shedding light on the company's unique culture and how it makes decisions. We also come along for Google's troubled ride in China, where the company's "Do No Evil" mantra was severely tested when its employees found themselves censoring search results to appease the government.

Levy shows how Google's 3 head honchos--Larry Page, Sergey Brin and Eric Schmidt--work together and sometimes bump heads, and he does an excellent job describing how the company's "moon shot" attempt to scan every book ever written ran into such fierce resistance from the publishing industry.

Levy also dissects how the search giant now finds itself "chasing taillights" by initially dismissing social media and Facebook's ascent. I found myself skimming some of the wonkier sections detailing how Google's algorithms for advertisements work, but overall this is a terrific book and a must-read for anyone who cares about Silicon Valley, its people and products.

Sign into Goodreads to see if any of your friends have read In the Plex.
sign in »

No comments have been added yet.