false 17000672 335601 523225 0470137320 9780470137321 5 http://photo.goodreads.com/books/1175524741m/523225.jpg http://photo.goodreads.com/books/1175524741s/523225.jpg http://www.goodreads.com/book/show/523225.Join_the_Conversation_How_to_Engage_Marketing_Weary_Customers_with_the_Power_of_Community_Dialogue_and_Partnership 3.67 18 Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.]]> 33675 3.36 42 8 2007 4 0 false Sat Mar 22 00:00:00 -0700 2008 Tue Mar 04 12:23:52 -0800 2008 Sun Mar 23 13:24:24 -0700 2008 more...]]>