Paul Yan's Reviews > All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars by Seth Godin
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May 19, 11

bookshelves: marketing
Read from May 16 to 19, 2011

This is now my second Seth Godin book and I'm a fan! His irreverent, matter of fact delivery maintains a certain level of shock that keeps me captivated the entire read through. Godin is quick to point out that this book is more aptly titled "All Marketers Are Storytellers" but continues with the idea that story is a consistent "lie", genuine to the product, and targeted to a specific world view. Facts don't sell, stories do. This book tells a fantastic one.
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