Ryan Agrimson's Reviews > Poke the Box

Poke the Box by Seth Godin
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's review
May 16, 2011

it was amazing
bookshelves: professional-texts
Read on May 16, 2011

Poke the Box by Seth Godin is the kick in the butt everyone may need. Poke the Box encourages all minds to start up and go. It's good to have ideas, and it's even better to set those ideas into fruition. Godin mentions that one of the largest contributors to holding people back from great things is FEAR. Fear to offend others. Fear of being uncomfortable. Fear of failure. Fear of rejection. He makes a compelling point that this may happen, and the better you are, the more it will happen. Not necessarily a feel good moment. However, Godin states that most successful people have failed a considerable amount in their life yet their contributions overshadow their failures. As an example, I've included a separate video that proves this phenomena. http://www.youtube.com/watch?v=e8Rw7D...
Godin doesn't stop there. In fact, he encourages us to keep poking the box. Don't just stop when something good happens. Don't stop when you finally sold your product. Don't stop when you've met your quota in sales. However, "keep poking the box," continue to innovate. An example he gave was Google. This example resonated with me due to its overwhelming obviousness. Google became great at searching millions of internet pages and coming up with the best websites, in order, that are most relevant to your needs. This is what made it thrive. This is what put Google on the map. Yet, if that had been all that Google did, Google wouldn't be known as well as it is today. In fact, once Google became great at internet searches, it became great at map searches. "Poke." It also became great at hosting email. "Poke." It now allows you to create documents and slide presentations online. "Poke." I'm sure by the time you're done reading this review, Google will have poked the box once more.
This book has inspired me to begin projects and breakaway from the fear that grips me. It has inspired me to be creative and innovative, but most importantly, it gave me a swift kick in the rear end.
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