Tore's Reviews > The Elements of Content Strategy

The Elements of Content Strategy by Erin Kissane
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Oct 15, 11

bookshelves: place-e-book, work, torehogas-net
Read from May 11 to October 15, 2011 — I own a copy, read count: 1

Ironically, I found this primer on content strategy, The Elements of Content Strategy by Erin Kissane, lacking in both content and strategy. Moreover, what made it hard to get through even such a short book was the dry prose. Even for someone who is very interested in content – online and otherwise – this was just too boring, I am sorry to say. It is a short book, but it took me months to get through - I kept having other, more interesting fare on my Kindle!

Basically, most, if not all, of the definitions and processes described in the book are well known to me, but do not convince me that we need a separate field called “content strategy” and a separate job title called “content strategist”.

I have written a slightly longer version of this review on torehogas.net if anyone is interested in reading it and commenting.
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