Jerzy's Reviews > The Clean Tech Revolution: The Next Big Growth and Investment Opportunity

The Clean Tech Revolution by Ron Pernick
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Sep 23, 07

bookshelves: green
Recommended for: a few specific types of person (see below)

Like a previous reviewer said, this isn't "required reading" (despite the blurb on the cover); it's probably not going to change the way you think about clean tech or anything like that.
What this book *is* is an optimistic overview of the state of clean tech today and some of the challenges it still faces. It isn't *super* deep, but it can be a really good starting point if you want to learn more about different clean tech sectors because...

-you're thinking about investing money in clean technologies
-you're a government official trying to bring clean tech innovations or industry to your city/region
-you're starting school or thinking about changing jobs and want new ideas for your career path
-you want to be a clean tech entrepreneur
-you're marketing a clean/green product (There's a basic but really solid chapter on marketing clean tech well - in short, if you want to sell to the mainstream, then don't market it based solely on green elitism or environmental guilt. It has to look as cool, work as well, and cost as little as your competitor's product before *most* people will consider it.)
-you're simply curious about what's been going on in the field nowadays

It's a quick read. The book mentions plenty of individual companies and technologies without going into too much depth; you can easily google them for more information.
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