Marc's Reviews > The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

The Invisible Gorilla by Christopher Chabris
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May 07, 11

Read in January, 2011

Yet another book trying to capitalize on Malcolm Gladwell's success, these authors ostensibly look at hidden influences in our life. This is a bit of a stretch--essentially they tried to find a common unifying theme and couldn't quite do so--but the information they share is interesting. Much like the book Sway, the difficulty is in finding a way to make this information relevant to our lives. Gladwell doesn't seem to care so much about doing this--his books are more informational than transformative--but those who want to model their works after him seem to think books of this type have to include life lessons. The life lesson here is essentially "Be aware of hidden influences in your life." Not particularly helpful. Still, the studies they discuss are fun and the book is well-written.
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