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    <name><![CDATA[Jessica]]></name>
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  <isbn>0316346624</isbn>
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  <title>
    <![CDATA[The Tipping Point]]>
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    <![CDATA[This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.]]>
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    <id>1439</id>
        <name><![CDATA[Malcolm Gladwell]]></name>
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  </authors>  <published>2000</published>
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    <rating>2</rating>
  <votes>9</votes>
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  <date_added>Tue Feb 26 23:14:00 -0800 2008</date_added>
  <date_updated>Wed Feb 27 10:05:35 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book grew out of an article Malcolm Gladwell was writing for the New Yorker. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. The crux of the book is that the &quot;stickiness factor&quot; of epidemics (whatever the nature) begins with a tipping point. This tippi...<a href="http://www.goodreads.com/review/show/16489599">more...</a>]]></body>
    
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