Linda's Reviews > Blink: The Power of Thinking Without Thinking

Blink by Malcolm Gladwell
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's review
May 21, 2011

liked it
Read from May 01 to 15, 2011

It was a good book in that it articulated some things I already knew. It discusses unconscious cognition (intuition) and why it's dead accurate a lot. It also explains underlying prejudices and gives a website where you can find out in an unbiased way if you do have some hidden prejudice and how to fight it. This is an area that works against solid intuition and leads to really bad decisions.

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