Paul Signorelli's Reviews > Wikinomics: How Mass Collaboration Changes Everything

Wikinomics by Don Tapscott
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Don Tapscott and Anthony Williams’ Wikinomics combines three topics—social media tools (wikis), economics, and collaboration—to produce a stimulating exploration of how the changes we are facing can be used to our advantage to foster success through collaboration and sharing rather than hoarding. Their economic model is one of exchanging goods and services without charge—a theme also creatively explored by Chris Anderson in Free: The Future of a Radical Price—in ways that benefit all involved while not ignoring the need for participants to reap financial as well as social benefits. The chapters on “The Wiki Workplace” and “Collaborative Minds” are particularly useful to anyone seeking new ways to foster collaboration and the building of communities, and they draw from their other work to suggest that social forces and changes are providing attractive opportunities: “…the Net Generation, and the rise of the new Web,” combined with the fact that “[m]ost large organizations today are geographically dispersed” and that “the nature of work itself is changing” is making the sort of collaboration fostered by people working on a wiki a tremendous model for collaboration (p. 246). What remains to be seen is whether we are willing to run with this model or let a magnificent opportunity pass by unused.
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