Nicholas M's Reviews > Where Good Ideas Come From: The Natural History of Innovation

Where Good Ideas Come From by Steven Johnson
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's review
Apr 19, 11

Read in April, 2011

Fantastic! The single most important book for anyone looking for an accurate and comprehensive description of the creative process that they have heretofore been unable to verbalize. Johnson breaks creativity down to 7 basic underlying principles: the adjacent possible, liquid networks, slow hunch, serendipity, error, exaptation, and platforms. In doing so, he not only allows readers to become more conscious of the patterns that creativity follows, but he also provides inspiring examples of the principles in action. Cases like the invention of the Internet (the ultimate liquid network, and the preeminent platform), the exaptation of car parts into incubators that third world citizens understand how to maintain (adjacent possible), and the FBI's pre-9/11 antiterrorist unit (slow hunches that failed to materialize because of frozen, nonliquid networks) will inspire your creativity in ways you may not even consciously know are possible. If you need any kind of creative inspiration (business, art, etc.), read this book! This book will hopefully be the inspiration of my own successful business venture, and could be for yours. This is perhaps one of the best books I've ever read.
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Paul Frandano The single most important book in the entire innovation literature? You've read the entire section? Or are you comparing Johnson simply to all the other innovation titles you've dipped into? Which are they? Thanks for your amplification.

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