Remi van Beekum's Reviews > Ogilvy on Advertising

Ogilvy on Advertising by David Ogilvy
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's review
Apr 17, 2011

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Read from April 17, 2011 to July 01, 2012

Best leuk om eens te lezen over advertising voordat we internet hadden. Vaak best grappig geschreven en vol voorbeelden.
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Reading Progress

04/17/2011 page 20
9.0% "Really arrogant guy, but some intresting things."
06/20/2012 page 70
31.0% "Zelden las ik een boek van zo'n arrogant figuur. Al heeft hij vaak wel gelijk ;-)"
06/25/2012 page 103
46.0% "TV commercials that sell"
06/26/2012 page 131
58.0% "Toch wel gaaf hoe marketing in de sixties en seventies werkte. Met print en veel tekst enzo.."
06/30/2012 page 172
77.0% "The consumer is not a moron, she is your wife."
06/30/2012 page 206
92.0% "Advertising is the cheapest way of doing sales."
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