Katherine's Reviews > The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain by Shankar Vedantam
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's review
Apr 14, 11

it was amazing
Read in April, 2011

Vedantam tackles tough issues such as racism and genocide and shows how our "hidden brain" with its systems that evolved over many centuries to tackle survival issues may be influencing our decision making without our conscious awareness. Probably the most interesting chapter for me was the one on terrorists and what drives their behavior. Provocative, well-written and, in the final analysis, optimistic about our chances of a better, more moral world.
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