Alicia Arnold's Reviews > The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect by Jennifer Aaker
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's review
Apr 12, 2011

liked it
Read in April, 2011

Some interesting stories, but this book is more of a buffet rather than an in-depth read. It is a compilation of design thinking, social media and general marketing. Not a ton of new information. Might be good for an idea or two.

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