Katherine's Reviews > How We Decide

How We Decide by Jonah Lehrer
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Apr 12, 11

Recommended to Katherine by: Paul Meckleberg
Recommended for: Dan, Andrew
Read in April, 2011

This was an excellent, accessible popular science book where the author actually knows what he's talking about (Tara Parker-Pope's For Better, I'm looking at you). The progression of the book made sense, examining the strengths and weaknesses of emotional and rational decision-making each in turn. The different points were illustrated with several real-world examples and tied to research studies, and the conclusions at the end were presented in a useful manner.

It's basically this kind of stuff that made me interested in psychology and neuroscience in the first place in school, in terms of trying to figure out why other people do what they do, since that often mystifies me from the outside. Of course, I eventually realized that I was utterly bored by actually having do the research that is summarized in a sentence or two here, and instead, I just liked learning about the conclusions and trying to apply them to real life.

If you enjoy thinking about thinking, you should read this book. I wish that managers would read more of this kind of book rather than the typical business books.
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