Tim's Reviews > Switch: How to Change Things When Change Is Hard

Switch by Chip Heath
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's review
Apr 11, 2011

really liked it
bookshelves: self-development
Read in April, 2011

Direct the Rider
- Follow the bright spots - Investigate what's working and clone it. (Jerry Sternin in Vietnam, solutions-focused therapy)
- Script the critical moves – Don’t think big picture, think in terms of specific behaviors. (1% milk, four rules at the Brazilian railroad)
- Point to the destination – Change is easier when you know where you’re going and why it’s worth it. (“You’ll be third graders soon,” “No dry holes” at BP)

Motivate the Elephant
- Find the Feeling – Knowing something isn’t enough to cause change. Make people feel something. (Piling gloves on the table, the chemotherapy video game, Robyn Waters’s demos at Target)
- Shrink the Change – Break down the change unit it no longer spooks the Elephant (The 5-minute room rescue, procurement reform)
- Grow your people – Cultivate a sense of identity and instill the growth mind-set. (Brasilata’s “inventors,” junior-high math kids’ turn around)

Shape the Path
- Tweak the environment – When the situation changes, the behavior changes. So change the situation (Throwing out the phone system at Rackspace, 1-click ordering, simplifying the online time sheet)
- Build habits – When behavior is habitual, it’s “free” – it doesn’t tax the rider. Look for ways to encourage habits (Setting “action triggers,” eating two bowls of soup while dieting, using checklist)
- Rally the herd – Behavior is contagious. Help it spread (“Fataki” in Tanzania, “free spaces” in hospitals, seeding the tip jar)
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