With the Supreme Court ruling 5-4 in the Citizens United case (also McCain-Feingold Act) in the later months of 2010 was a thunderous strike in the last nail in the coffin of freedom between people and corporations. Now with the full rights of every American corporations can now donate unlimited amounts of money to politicians without any tracking or accountability. With every moment of our lives branded and sold the last real weapon we had to make sure our voices where heard was one person one vote. Well, Wal-Mart just bought our vote and our voice. After reading Designing the Pornatopia I was hungry for more knowledge dealing with the shift between designing great graphic design and selling stuff. And with the author mentioning Naomi Klien's book No Logo I knew instantly my next read and first read of 2011 would be. When No Logo first showed up at my house I was very intimidated but it; small font, not a lot of white space and four-hundred-some-odd pages. But after getting through the first thirty pages at work on a Tuesday I realized that this would be a easy but long journey. No Logo is in the weird time where it can easily be labeled as a call to arms that never got fully realized; in my opinion. We where all ready to strike out and be free and then 9-11 happened. And between fear and being told we can shop our way out of everything the message of freedom of our space and freedom for workers home and abroad was run over my a canary yellow Hummer. And now some ten years later we're finally pulling ourselves together, but with Citizens United, no jobs and Unions under the gun it seems like this new fight is more that just feeling good about buying cheap clothes from empty companies. It's about our freedom and American identity. One major theme from No Logo is that a movement for ethical products isn't just so consumers can feel good about what they buy, it's bigger than that. It's about having space, work and an identity that isn't bought, marketed or focused grouped to fit onto a billboard. No Logo should be read by anyone interested in knowing where their products come from and how corporations control almost everything around us. It's also a great history piece on where our country has come from and where it could still go. Do I think that the push between freedom and corporations is over? No. The fight is just different. And among the many things I've learned from reading No Logo one idea rings loud and clear in my ears. Corporations may have the money and power but the one thing that give them their power is also the weakest point of attack; their brand. So every time a company is outed to be pushing an agenda that doesn't benefit the people you know exactly where to strike. And that's why I will never shop at Wal-Mart.