Guilherme Nunes's Reviews > The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing by Al Ries
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's review
Mar 25, 2011

it was amazing
bookshelves: marketing

Most important book written on marketing strategy! Together with Michael Porters "on competition" the essence of marketing and business strategy...

Dividing strategy in 22 laws is great for reminding purpoes + the examples are great marketing classics worth paying attention to.

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