Kirsti's Reviews > Where Good Ideas Come From: The Natural History of Innovation

Where Good Ideas Come From by Steven Johnson
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Mar 17, 2011

it was amazing
bookshelves: biography, business, history, imagination, journalism, language, nonfiction, science
Read in March, 2011

Another great one from Steven Johnson. To me, the most interesting idea was exaptation--when a feature that's evolved for one use turns out to be good for an entirely different use. For instance, birds' feathers evolved to regulate air temperature (which is still what down feathers are for), but they turned out to be great for gliding and then for flying. So that answers the intelligent design backers' question, "What good is a fraction of a wing?" Exaptation happens in business, too.
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