Sandra's Reviews > Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future

Me 2.0, Revised and Updated Edition by Dan Schawbel
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's review
Mar 16, 2011

it was ok
Read from March 15 to 16, 2011

Schawbel gives some good background information & history of employment trends and the rise of personal branding. He also is up-to-date and relavant in his dicussion of online branding and using web 2.0 applications. He gives good advice and breaks it down into digestable parts.

I would have liked more exercises and advice on how to create my own personal brand or even a professional branding statement or elevator speech. He also heavily concentrates on networking especially online networking.

High recommend this for anyone interested in creating their an online presence and brand. This is a very good introduction to web 2.0 branding for job seekers, career builders, and new graduates.

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