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    <name><![CDATA[Stephentrepreneur]]></name>
    <location><![CDATA[Adelaide, Australia]]></location>
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  <id type="integer">1199386</id>
  <isbn>0753509938</isbn>
  <isbn13>9780753509937</isbn13>
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  <title>
    <![CDATA[Do Something Different: Proven Marketing Techniques to Transform Your Business]]>
  </title>
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  <average_rating>4.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.]]>
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    <author>
    <id>155673</id>
        <name><![CDATA[Jurgen Wolff]]></name>
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    <average_rating>3.62</average_rating>
    <ratings_count>16</ratings_count>
    <text_reviews_count>3</text_reviews_count>
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  </authors>  <published>2005</published>
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Sun Jan 20 00:00:00 -0800 2008</read_at>
  <date_added>Fri Feb 08 07:06:36 -0800 2008</date_added>
  <date_updated>Fri Feb 08 07:09:25 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It certainly has some interesting stories from which to learn new and exciting ways to present both oneself and enhance any business to promote sales and exposure.<br/>The last few chapters provide the best information that both amateur and experienced business owners can use to their benefit.]]></body>
    
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