Sandra Strange's Reviews > Sway: The Irresistible Pull of Irrational Behavior

Sway by Ori Brafman
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's review
Feb 14, 2011

really liked it
bookshelves: history-and-nonfiction
Read in February, 2010

Another great nonfiction read, this book examines the ways in which we derail our decisions, ignoring rational considerations for the irrational pull of obstinacy or out of perceptions of unfairness. The engaging writing helps a lot, but what's most fun to read is the experiences and experiments that support and dramatize the "pull of irrational behavior" the authors are discussing. Some of the most fun: if someone you cannot identify must divide a sum of money, offering you as much (or as little) as they want, knowing that if you refuse their offer, neither of you will get the money, will you take the offer if they offer less than half? Will it matter if the sum is large or small? Can contestants on the program "Who Wants to be a Millionaire" trust the answers the audience gives? Research shows it depends on rhe country: they can trust US audiences, but French audiences may deliberately steer them wrong, and Russian audiences--well, read and find out. The answers will surprise you!

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message 1: by Jana (new) - added it

Jana Sounds good. Doesn't surprise me about the french ;)

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