With its excessive hyperbole, convenient omissions, misleading statistics, logical inconsistencies and plain old errors, I stopped thinking about this book as actual journalism after fifty pages. Trying to read it as a novel wasn't that satisfying either because the book reads like several magazine pieces glued together rather than one continuous work. The personality profiles of Jenn and Billy and the screed against running shoes felt particularly extraneous. However, the book has a fun core of semi-mystical lost knowledge and its someone-recently-brainwashed-to-a-weird-secular-cult tone made the book enjoyable.