Chocolaa's Reviews > Principles of Marketing

Principles of Marketing by Philip Kotler
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Feb 08, 11

it was amazing

Amazing I used this book to prepare for my marketing exam last year. I did not like the book that the lecturer suggested…the other book has the same title but it is by Brassington and Pettitt… it was boring and I couldn’t stand reading through it… but to be fair it serves well as the greatest sleeping pill ever ( half an hour of reading it guarantees at least two hours of sleeping) …

OK OK… I know that I should be talking about Kolter’s book… ammmmmmmmm this book really helped me to prepare solid answers for the marketing exam… Because, it provided some basic explanation for marketing concepts along with real business examples that is easy to identify with plus a variety of up to date case studies. Exactly what I was looking for. :)
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