Robert's Reviews > Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing by Jay Conrad Levinson
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Feb 20, 08

Recommended for: My dry cleaners...
Read in February, 2008

The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.

The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.

The ugly: apparently you need to buy the other 5,387 books in the series... makes the point on cross-selling existing customers by cross-selling the reader to distraction.
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