Jay's review of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
An important concept for high-tech entrepreneurs to understand written in a mostly uninteresting fashion. Are business books required to drag on and on like this about the same thing? Yes, your insight is good, but no, I don't need to hear more about it.
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