Djayawarman Alamprabu's Reviews > The Culting of Brands: Turn Your Customers into True Believers

The Culting of Brands by Douglas Atkin
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167901
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Jan 22, 2011

really liked it
bookshelves: currently-reading, communicationscholar, culture

This is probably the most important Sub Study of Communication, because of its high impact on pretty much everything from business, politics, religion. Yes Its now time to learn the nature of Cult
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