Djayawarman Alamprabu's Reviews > The Culting of Brands: Turn Your Customers into True Believers

The Culting of Brands by Douglas Atkin
Rate this book
Clear rating

's review
Jan 22, 2011

really liked it
bookshelves: currently-reading, communicationscholar, culture

This is probably the most important Sub Study of Communication, because of its high impact on pretty much everything from business, politics, religion. Yes Its now time to learn the nature of Cult

Sign into Goodreads to see if any of your friends have read The Culting of Brands.
Sign In »

No comments have been added yet.