Ross's review of Coercion: Why We Listen to what "They" Say
Coercion: Why We Listen to what "They" Say by Douglas Rushkoff
This book is about the techniques that marketers use to make us want, nay need their stuff. It discusses the psychological, sociological, and behavioral research that goes on behind the scenes as marketers compete for our "wallet-share" and "mind-share". Best of all, it profiles the PR professionals that large companies call in when they have done very bad things. The information may be a bit outdated (published in 2000, I read it in '01), but it was an engrossing read at the time and changed the way I've looked at marketing since.
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