Lisa's Reviews > The New Community Rules: Marketing on the Social Web

The New Community Rules by Tamar Weinberg
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Jan 09, 11

bookshelves: business-books-for-2011
Read in January, 2011

Sure, we all USE some form of Social Media (we're here, aren't we?) But as the only non "Social Media Expert" left in the marketing world, I didn't really know where to start in using it as a part of a marketing strategy. Both my company and the industry it's in have been slow to embrace social media, so I felt a little behind the curve. This book was a great primer to the wide, wide world of SM.

The New Community Rules basically puts its arm around you and gives you the lay of the land. It's broken down by topic, to let you pick and choose the topics you want to delve into, but was also a good read straight through. Nothing is gone into in great detail, but a huge number of topics is hit concisely and with enough depth to get you acclimated.

It's only the first step in an education process, but I would highly recommend it for anyone getting their feet wet in SMM.
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