Kerstin Olcott's Reviews > The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point by Malcolm Gladwell
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Jan 05, 11

it was amazing
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t's a business book the same way Freakanomics (a book I LOVED) is about economics. The book basically talks about how to start an epidemic in your business but it talks about everything from the broken window theory, selling ipods, or the aids epidemic to how painting subway cars in New York City supposedly dropped the crime rate almost overnight. It was fascinating and well written and I recommend it to anyone. I'm not sure how it applies to my business but still a great read. I want to read some of Malcolm Gladwell's other books.
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