Mark Fallon's Reviews > The Mesh: Why the Future of Business Is Sharing

The Mesh by Lisa Gansky
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Jan 02, 11

Read in December, 2010

If you’re interested in the shifts in consumerism and business, then I recommend reading Lisa Gansky’s The Mesh: Why the Future of Business is Sharing. Gansky unveils a shift from the traditional “buyer-seller” model to a “sharer-networker” model. And the network is “the Mesh”.

The sharing concept isn’t brand new. Hotel and rental cars are based on consumers “sharing” products for specific amounts of time. What’s new is the role that information about the consumer plays. Companies are now able to collect and analyze consumers’ habits in real-time, and make instant changes to their offerings. In fact, many of the companies Gansky profiles consider themselves information companies who provide a product or service.

Gansky also explains how this trend is being used by community groups to develop and share resources. Through the use of the internet and social media, people are able to organize effectively and efficiently. And communities are expanded beyond physical proximity to shared interests and passions.

Included in the book is “The Mesh Directory” – a listing of Mesh ventures in a wide range of categories – Accessories and Gifts, Arts and Crafts, Books and Writing, etc. You can also browse the list online at www.meshing.it.
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