Hans de Zwart's Reviews > Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
My rating:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder, Yves Pigneur
by Alexander Osterwalder, Yves Pigneur
This book deserves full marks for three reasons:
1. It manages to walk the talk: it was created and marketed using a different business model than "traditional" business books.
2. It is beautifully designed: the form is interesting and really adds to the content (rather than distract from it).
3. The book is very practical: the business model canvas is a great lens for looking at any business. The way the book is structured makes you want to put the model to use a quickly as possible!
1. It manages to walk the talk: it was created and marketed using a different business model than "traditional" business books.
2. It is beautifully designed: the form is interesting and really adds to the content (rather than distract from it).
3. The book is very practical: the business model canvas is a great lens for looking at any business. The way the book is structured makes you want to put the model to use a quickly as possible!
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